In WooCommerce, a product description refers to the written content that provides information about a specific product listed on an online store. It serves to inform potential customers about the features, benefits, specifications, and other relevant details of the product. A well-crafted product description can play a crucial role in influencing a customer’s purchasing decision.

In WooCommerce, you can create and manage product descriptions through the WordPress dashboard. Each product has its own page where you can input and format the description, add images, set prices, and manage other product-related details. Effective product descriptions are essential for e-commerce success as they help customers make informed decisions and contribute to a positive shopping experience.